Criar um site profissional deixou de ser um diferencial — é uma necessidade estratégica para qualquer empresa que deseja existir no mundo digital. Mas uma das perguntas mais comuns ainda é: “Quanto custa criar um site?”
A resposta mais honesta é: depende do projeto.
No Brasil, um site profissional pode variar de R$ 1.500 a R$ 15.000+, dependendo de:
1. Complexidade das páginas
Sites simples, institucionais, com 4–6 páginas, têm menor custo. Já sites com blog, áreas restritas, integrações, automações ou múltiplos layouts exigem mais tempo e estrutura.
2. Qualidade do design
Um layout exclusivo, construído do zero, exige mais pesquisa, prototipação e refinamento visual — o que naturalmente impacta o valor.
3. Integrações e automações
Soluções como:
chatbots inteligentes
captação automática de leads
integrações com CRM
automação via IA
elevam a sofisticação do site e, por consequência, o investimento.
4. Suporte, manutenção e evolução contínua
Profissionais sérios não “somem” após a entrega. Um contrato de manutenção garante segurança, atualizações e melhorias.
5. A experiência da equipe (e o risco do barato demais)
Sites baratos demais geralmente vêm acompanhados de:
layouts genéricos
baixa performance
problemas técnicos
insegurança
ausência total de estratégia
Um site profissional precisa ser mais do que “bonito”: deve gerar negócios.
Conclusão: Se você enxerga o site como investimento, não como custo, seu retorno será muito maior.
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